So, The "Barbie" Movie Reportedly Caused An International Paint Shortage

So, The "Barbie" Movie Reportedly Caused An International Paint Shortage
Skip To ContentBuzzFeed HomepageQuizzesTV & MoviesShoppingVideosNewsTastyMake a QuizSign InSearch BuzzFeedSearch BuzzFeedlol Badge Feedwin Badge Feedtrending Badge Feed

Browse links

Pop Culture

TV & MoviesCelebrityBest of the InternetAnimalsMusicRewindBooksLGBTQ

Quizzes & Games

LatestTrendingFoodLoveTriviaQuiz PartyPyramid SchemeNEW!


LatestHomeFashionTechBeauty & Personal CarePetsSports & FitnessBuzzFeed Merch


LatestCocoa ButterNEW!Mom In ProgressWorth ItUnsolvedMultiplayerPero Like


StyleBringMe: TravelGoodful: WellnessNifty: DIYParentsFoodWeddingsSex And LoveTasty HomeNEW!


Make a Quiz or Post!Featured PostsLeaderboard

From Our Partners

Summer Treats & EatsHot As Hell SummerA Taste Of SummerGifts For Every DadFamilia Forever


About UsAdvertiseInvestor RelationsJobsNewslettersEditionUSUKAustraliaBrasilCanadaDeutschlandIndiaJapanLatamUS residents can opt out of "sales" of personal data.Do Not Sell or Share My Personal Information © 2023 BuzzFeed, Inc PressRSSPrivacyConsent PreferencesUser TermsAccessibility StatementAd ChoicesHelpContactSitemap

BuzzFeed Tasty

Search, watch, and cook every single Tasty recipe and video ever - all in one place!

BuzzFeed Goodful

Self care and ideas to help you live a healthier, happier life.

BuzzFeed Bring Me

Obsessed with travel? Discover unique things to do, places to eat, and sights to see in the best destinations around the world with Bring Me!


News, Politics, Culture, Life, Entertainment, and more. Stories that matter to you.TV and Movies·Posted 35 minutes ago

So, The "Barbie" Movie Reportedly Caused An International Paint Shortage

That must have seriously used a lot of paint. Like, a lot.

tomiobaro-v2-2174-1622738336-41_large.jpg?downsize=120:*&output-format=jpg&output-quality=autoby Joseph Longo

BuzzFeed Staff


Come on Barbie, let’s go par…take in an international paint crisis.


Jaap Buitendijk / © Warner Bros. / Courtesy Everett Collection

The forthcoming Barbie movie has been making headlines for months now as hype builds for the film starring Margot Robbie and Ryan Gosling as the dolls Barbie and Ken.


Warner Bros. / Courtesy Everett Collection

It will be released in theaters on Nov. 23.

It seems like every day there’s a new story about this movie — be it Mattel releasing actual IRL Barbie doll replicas of Barbie, Ken, and other characters from the film; Gosling coming out to defend Ken against the doll’s haters; or just the fans having hilarious reactions to the film's trailer.


Courtesy of Warner Bros. Pictures

Well, it turns out the latest news story about the film is actually about an international commerce issue.

I'll just spill it (pardon the pun): The movie apparently used so much pink paint that it caused a paint shortage.


Courtesy of Warner Bros. Pictures

No, really.


Courtesy of Warner Bros. Pictures

On Tuesday, the film’s production designer Sarah Greenwood told Architectural Digest that the film used so much of the brand Rosco’s fluorescent pink paint that it caused an international run on the item.


Courtesy of Warner Bros. Pictures

“The world ran out of pink,” she said.


Courtesy of Warner Bros. Pictures

It’s no surprise, really. Barbie is practically synonymous with the color pink, and the trailer for the film makes it clear that the color is a major aesthetic focal point.

View this video on YouTube

Warner Bros. Pictures

Seriously, much of the film's sets are pink.


YouTube/Warner Bros. Pictures

Like, so much pink.


YouTube/Warner Bros. Pictures

As for why the intense focus on such a bright pink, the film’s director Greta Gerwig told AD she didn’t want to lose the association between adolescence and the legendary doll.


Ethan Miller / Getty Images

“Maintaining the ‘kid-ness’ was paramount,” she told the publication. “I wanted the pinks to be very bright, and everything to be almost too much.”


Bellocqimages / GC Images

The pink paint shortage isn't all that surprising. The color is having a major moment, thanks in part to the film, with a trend sprouting up called Barbiecore.


Courtesy of Warner Bros. Pictures

Based on the hype for the upcoming film, it doesn't seem like pink is going to go out of style anytime soon.


Courtesy of Warner Bros. Pictures

Now, before you go and move all your furniture to decorate your walls florescent pink, just make sure the color is currently in stock.


YouTube/Warner Bros. Pictures

Share This Article