Fans Are Accusing Kylie Jenner Of “Recycling” The Same Makeup Products “Over And Over” With Her New Valentine’s Collection Months After The Huge Backlash Over Her “Mediocre” Swimwear Line

“At this point you’re selling the same colors in new packaging. So wasteful. This is a subtweet to Kylie Cosmetics. I see the same thing recycled every holiday.”

BuzzFeed News Staff

After remaining relatively quiet over the past few months, Kylie Jenner has just announced the launch of her upcoming “Valentine” makeup collection.

Rich Fury / Getty Images

Set to launch on Feb. 3 through her business Kylie Cosmetics, the range of products — and their pink and red-based packaging — completely embrace the romantic theme.

Dimitrios Kambouris / Getty Images for The Met Museum/Vogue

Fans can treat themselves to a pressed powder palette⁠, blush sticks⁠, a highlighter, two matte lip kits⁠, a lip gloss set⁠, false lashes⁠, and a lip balm set⁠ — courtesy of her other business, Kylie Skin.

Instagram

Announcing the news on Wednesday on Instagram, Kylie gave fans a glimpse of the new collection with a series of snaps posted to her page and stories.

@kyliejenner / Via instagram.com

But after sharing the collection with fans, the beauty mogul found herself facing several critical comments.

Gilbert Carrasquillo / GC Images

Many fans were quick to voice their opinions on the appearance of Kylie’s new products, with many noting that they seem similar to some of her past collections.

@kyliejenner / Via instagram.com

“is it really necessary to release new makeup collections EVERY year for EVERY holiday? at this point ur selling the same colors in new packaging. so wasteful. this is a subtweet to kylie cosmetics. I see the same thing recycled every holiday,” one person tweeted.

is it really necessary to release new makeup collections EVERY year for EVERY holiday? at this point ur selling the same colors in new packaging. so wasteful. this is a subtweet to kylie cosmetics. I see the same thing recycled every holiday.

06:00 PM - 26 Jan 2022

Twitter: @abruptandrea

“Does anyone even buy Kylie cosmetics anymore… she keeps dropping these pallets. I’m starting to think she’s recycling,” echoed another.

Does anyone even buy Kylie cosmetics anymore… she keeps dropping these pallets. I’m starting to think she’s recycling.

07:44 PM - 26 Jan 2022

Twitter: @wherewereyouu

“Kylie why does your new collection look like the same recycled colors?” one user wrote.