The following contains mild spoilers for Hereditary.
I'm a horror movie enthusiast; in fact, I've seen so many scary movies that I thought I'd lost the ability to feel terror anymore. If a real-life serial killer popped up in front of me in a dark hallway, I'd probably shrug and say, "Is that the best you can do?" So, when I started seeing reviews for Hereditary, I figured I'd see it, but chalked most of the impassioned reactions up to marketing.
And can you blame me? Nobody can honestly tell me that the "Hereditary Heart Rate Monitor Test" doesn't sound like a Blair Witch Project-level marketing gimmick!
Imagine my surprise when I was moved to actual tears within half an hour of the movie and the person behind me in the theater had screamed out loud thrice before the credits rolled. The movie is a mastery of the horror genre — especially its final few minutes — and fills you with a sense of dread that feels impossible to fully describe without resorting to hyperbole.
These visceral reactions from horror fans on Twitter echo my feelings. Reading through these under-280-character reviews will either convince you that you need to see Hereditary ASAP or have you on Amazon buying a nightlight for your bedroom. Don't say I didn't warn you!