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About UsAdvertiseInvestor RelationsJobsNewslettersEditionUSUKAustraliaBrasilCanadaDeutschlandIndiaJapanLatamCalifornia residents can opt out of "sales" of personal data.Do Not Sell My Personal Information © 2022 BuzzFeed, Inc PressRSSPrivacyConsent PreferencesUser TermsAccessibility StatementAd ChoicesHelpContactSitemapBuzzFeed NewsReporting on what you care about. We hold major institutions accountable and expose wrongdoing.BuzzFeed TastySearch, watch, and cook every single Tasty recipe and video ever - all in one place!BuzzFeed GoodfulSelf care and ideas to help you live a healthier, happier life.BuzzFeed Bring MeObsessed with travel? Discover unique things to do, places to eat, and sights to see in the best destinations around the world with Bring Me!BuzzFeed As IsSomething for everyone interested in hair, makeup, style, and body positivity.Style·Posted 8 minutes ago15 Iconic Runway Moments That Made Fashion History
Coperni recently wowed Paris Fashion Week audiences by spray-painting a dress onto Bella Hadid live onstage. However, the technology from the incredibly viral moment was previously used on the runway in 2011!
by Kristen HarrisBuzzFeed Staff
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Most runway shows cut right to the chase — the audience is there to watch models showcase the designer's latest collections. Others decide to go what I'd call the "perfume commercial route" and create a truly stunning visual ~experience~.
Christian Dior / Via youtube.com
However, not every memorable runway moment is the designer's brainchild. Some are born from a model's quick thinking.
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Identity / Via giphy.com
Here are 15 of the wildest runway moments in fashion history:
1. To close out the Coperni SS23 show during Paris Fashion Week 2022, Bella Hadid had a dress made of Fabrican (a spray paint–like fabric) sprayed onto her body live onstage.
Estrop / Getty Images
Then, after a few adjustments to style the dress, she modeled it down the runway.
Pierre Suu / Getty Images
2. However, Fabrican appeared on the runway more than a decade earlier. Designer Manel Torres, who invented the technology, used the spray-on fabric to create instant outfits and flowers as part of his 2011 Moscow Design Week show.
Fabrican Ltd. / Via youtube.com
He presented a multicolored variety of garments created with Fabrican, which he patented in 2000.
Fabrican Ltd. / Via youtube.com
3. At Alexander McQueen's 1998 London Fashion Week show, Shalom Harlow spun as a pair of robot arms spray-painted her white dress.
Victor Virgile / Gamma-Rapho via Getty Images
Here's a closer look at the finished design.
Victor Virgile / Gamma-Rapho via Getty Images
4. During Chanel's 2019 Paris Fashion Week show, French YouTuber Marie Benoliel (aka Marie S’Infiltre) crashed the stage to join the models.
Victor Virgile / Gamma-Rapho via Getty Images
However, Gigi Hadid locked eyes with her, and then — transforming from supermodel to security guard — she swiftly escorted the interloper off the stage.
Stephane Cardinale — Corbis / Corbis via Getty Images
5. Before walking down the Gucci runway during Milan Fashion Week 2019, Bones Tan-Jones wrote, "Mental health is not fashion" on their hands to protest the brand's use of straitjackets "alluding to mental patients" in its collection.
Jacopo M. Raule / Getty Images for Gucci
On Instagram, the model wrote, "As an artist and model who has experienced my own struggles with mental health, as well as family members and loved ones who have been affected by depression, anxiety, bipolar and schizophrenia, it is hurtful and insensitive for a major fashion house such as Gucci to use this imagery as a concept for a fleeting fashion moment."
Melodie Jeng / Getty Images
6. During a Betsey Johnson show in 1998, Alek Wek ripped off the blonde wig she'd been styled in. The moment has become a symbol of rebellion against European-centric beauty standards.
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